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Leonard Berry Wins His 4th “Big 4” National Marketing Award

Leonard Berry, Ph.D., University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair in Retailing and Marketing Leadership at Mays Business School, received The 2018 Sheth Foundation Medal for Exceptional Contribution to Marketing and Practice from the American Marketing Association (AMA) Aug. 10. Berry is is only the second person in history to receive the “Big 4” national marketing awards.
The four awards primarily honor Berry’s research. The Sheth Foundation Medal recognizes enduring and transformational contributions to marketing scholarship and practice. Earlier this year, Berry was honored with the AMA William L. Wilkie “Marketing for a Better World” Award for significant contributions regarding the potential of marketing to improve the world.
Berry previously received the 2008 AMA Paul D. Converse Award, which honors outstanding contributions to marketing scholarship, and the 2007 AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award, which recognizes career contributions to the marketing discipline.
These prestigious honors celebrate the depth and breadth of Berry’s influence throughout his career. His work has influenced major international companies and helped define marketing’s role in service industries. Berry’s recent research has focused on health care. His book, Management Lessons from Mayo Clinic (2008), which has been published in 10 languages. Much of his recent work is on cancer care, where he has published seminal work that offers a framework to help cancer centers improve their services. 
As a pioneer in marketing research, Berry strives to keep his work grounded in the pressing issues facing society and organizational practice. He embodies the Aggie spirit of service that will improve the quality of people’s lives. see All "Big 4" Marketing Awards